Oshi Review
Turn customer purchases into Bitcoin rewards with plug-and-play loyalty for Shopify, Square, and Stripe merchants.
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Why We Recommend Oshi
Oshi solves a real problem for merchants: traditional loyalty points expire, feel worthless, and don't motivate repeat purchases. By replacing points with actual Bitcoin, customers receive rewards they genuinely want to hold onto, creating stronger emotional engagement with the brand. The platform integrates directly with major commerce systems including Shopify, WooCommerce, Square, and Stripe, with setup advertised as taking just minutes rather than requiring developer resources or complex implementation.
The economics work in merchants' favor in several ways. Rewards typically cost 1-5% of purchase value, which Oshi positions as significantly cheaper than paid acquisition channels that can run $20-50+ per new customer with no repeat guarantee. Unclaimed rewards automatically return to merchant balances after 30 days, so funds aren't lost to inactive customers. Merchants can fund rewards in either USD or Bitcoin, with Bitcoin funding incurring no additional fees while card funding carries a 0.30 USD + 5% charge. The tiered pricing starts with a free plan, making it accessible for merchants to test before committing to paid tiers.
Best For
Small and mid-sized e-commerce merchants who want to attract and retain Bitcoin-interested customers will find Oshi immediately useful. If your customer base skews toward the Bitcoin-curious or you're a Bitcoin-focused business yourself, offering sats-back rewards creates natural alignment with your audience. The one-click integrations with Shopify, WooCommerce, Square, and Stripe mean most merchants can deploy rewards without hiring developers or reworking their checkout flow.
Retail businesses using Square for in-store payments can extend Bitcoin rewards to physical locations, not just online stores. The multi-store support and VIP tier features make Oshi practical for merchants operating multiple brands or locations who want unified loyalty management. Referral rewards and social engagement features help businesses that rely on word-of-mouth and community building.
Merchants exploring Bitcoin as a marketing differentiator get listed in Oshi's Bitcoin shopper directory, potentially driving discovery from customers actively seeking Bitcoin-rewarding businesses. This works best for businesses where customer lifetime value matters more than one-time transactions, since the platform emphasizes repeat purchase behavior over single conversions.
Services & Features
Considerations
The platform only offers Bitcoin rewards—no traditional points or non-crypto options for customers unfamiliar with Bitcoin. Network fees of 5-15% on rewards issued (depending on plan tier) add to merchant costs beyond the rewards themselves. Regulatory considerations vary by jurisdiction for Bitcoin-based loyalty programs.
